| Audi tackles its most ambitious product placement project ever: For the epic event motion picture „I, ROBOT“, Audi Design developed the spectacular vehicle, which helps leading actor Will Smith - a homicide detective in the year 2035 - solve a mystery that could have grave consequences for the human race. Fox releases "I, ROBOT“ in the U.S. on July 16; the film arrives in Germany in August. For the first time ever, Audi developed a car specifically for a major Hollywood motion picture. Audi engineers created a car for „I, ROBOT’s” incredible world of 2035. The resulting Audi RSQ sport coupe is a visionary interpretation of Audi’s typical design language. The most important thing was that despite its extreme character the car should still be recognized as an Audi. The cinemagoer will therefore see the new Audi front-end with the typical single-frame grille in the movie. The RSQ includes special features suggested by movie director Alex Proyas. The mid-engined sports car operated by the story’s police department, races through the Chicago of the future not on wheels but on spheres. Its two doors are rear-hinged to the C-posts of the body and open according to the butterfly principle. In addition to the RSQ concept car, Audi supplied further volume-production cars which appear - in disguised shapes - in the movie’s traffic scenes. Audi also supplied the interior mock-up used for interior car scenes. |
